As rice prices rise, demand for packed rices are growing rapidly.
In an effort to ensure a stable supply, there have been a series of moves to suspend sales of some products and switch to different ingredients.
For example, production of Koshihikari rice is not keeping up with demand and prices are soaring, so blended rice is being used and sold at a cheaper price.
Additionally, the company has stopped selling products other than its core products.
By narrowing down the items in this way and improving production efficiency, we are able to ensure a stable supply.
At first, I thought that reducing the number of products would have more disadvantages than advantages.
However, I learned that it would increase production efficiency, so I thought that there was a way of thinking behind it.
Indeed, in the case of rice packs, in a situation of excess demand, it seemed like a more effective corporate strategy to prioritize mass production rather than variety and quality.
＜reference＞
https://news.yahoo.co.jp/articles/1aeb407b311ff173f06453fe2d934994ea95d91e
Rice packs are convenient,so I think demand for them will continue to increase.
返信削除Your perspective on the rising price of rice from the perspective of a packaged rice company is very interesting.
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