Amazon Prime Sale

 Amazon is running an Amazon Prime sale from the 11th to the 14th of this month.　Until last year, this sale had runned for two days, but the period was extended from two to four days so that consumers can enjoy the discount more. Therefore, the online consumption grew, with spending 30% higher than expecting.

However, consumers who are cautious in the wake of President Trump's trade war showed a tendency to put products in their carts but not purchase them right away.

Consumers also refrained from spending on expensive items such as home appliances and luxury goods, and many took advantage of the sales to buy daily necessities such as dishwashing detergent and paper plates in bulk.

I believe it is the state of the economy that is affecting them. In recent years, the economy has not been good not only in Japan but also in the world. This may be the reason why people are spending less and less.

〈Reference〉

https://www.msn.com/ja-jp/money/other/%E3%82%A2%E3%83%9E%E3%82%BE%E3%83%B3%E5%80%A4%E5%BC%95%E3%81%8D%E3%82%BB%E3%83%BC%E3%83%AB%E3%81%A7%E7%B1%B3%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E5%B0%8F%E5%A3%B2%E3%82%8A%E5%A5%BD%E8%AA%BF-%E9%AB%98%E9%A1%8D%E5%95%86%E5%93%81%E3%81%AF%E6%95%AC%E9%81%A0/ar-AA1IuO7j?ocid=BingNewsSerp