The well-known educational candy "Neru-Neru-Neru-Ne" will celebrate its 40th anniversary in 2026. It accounts for 10% of the educational candy market in Japan, which is worth approximately 6.5 billion yen.
It was born in 1986, inspired by children playing in a sandbox.Why does it remain popular to this day?
In the 2000s, sales were cut in half and the company was in danger of disappearing.
However, sales are on the rise again thanks to a business strategy that targets adults as well as children. They create flavors for adults and sell local Neru-Neru-Neru-Neru-Ne as souvenirs.
I thought it would be great to target people who ate Neru Neru Neru as children and to become a topic of conversation with their children.
When I was a child, I was often given this product and enjoyed making and eating it, so now that I don't get to eat it as often, I would like to try the new version.
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I didn’t know there was a flavor for adults. That’s great marketing because now I really want to try it!
返信削除I like Nero-Neru-Neru-Ne! I hope this will continue forever.
返信削除I don't really like this snack. I feel a little sick after eating this.
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